The Rise of Non-Alcoholic Beer: Texas is Tapping In

Let’s be honest—sometimes, you want the crisp, refreshing taste of a beer without the buzz. Whether you’re the designated driver, pacing yourself at a tailgate, or just aiming for a healthier lifestyle, non-alcoholic beer is no longer the bland afterthought it used to be. It’s having a moment—and Texas is stepping up in a big way.

From craft breweries to grocery store shelves, non-alcoholic beer (NA beer) is growing fast, and it’s not just for “sober curious” folks. Athletes, parents, party hosts, and yes—even lifelong beer lovers—are reaching for these zero-proof brews that taste like the real deal.

Disclaimer: As an Amazon Associate, I earn from qualifying purchases. This means that if you click on a link and buy a product, I may receive a small commission at no extra cost to you.


📈 Why Non-Alcoholic Beer Is Booming

The stats don’t lie. Over the last few years, NA beer sales have skyrocketed, especially among younger drinkers and health-conscious consumers. With fewer calories, lower carbs, and no hangover, it’s easy to see why.

A few reasons it’s getting so popular:

  • Tastes better than ever. Craft brewers have nailed the flavor game.
  • Zero alcohol, zero stigma. NA beer is no longer a “less than” choice.
  • Perfect for any time. Drink one at lunch, after a workout, or during dry months like “Sober October.”

And of course, Texans know how to lead a trend with flavor and flair.


🍻 Texas-Born Non-Alcoholic Beers to Try

We love our Texas beers—from Austin’s IPA culture to Hill Country lagers. But guess what? Texas is also home to some great non-alcoholic beer pioneers. Here are a few worth cracking open:


1. Ranch Water Brewing Co. – “Brew Zero”

📍 Dripping Springs, TX
This Hill Country gem known for its clean, easy-drinking brews took the leap into the NA world with “Brew Zero”, a crisp, light-bodied beer with subtle citrus notes. Brew Zero feels like a summertime lager, perfect for floating the river or kicking back on the patio—with none of the guilt.

Why it works: It’s brewed just like a full-strength beer, then gently dealcoholized to preserve that clean ranch-style taste.


2. Athletic Brewing Co. (Texas Brewery Location) – Various Styles

📍 *San Diego, CA & Milford, CT… and now Austin, TX!
While not originally from Texas, Athletic Brewing has a major presence in Austin, where they’re churning out award-winning NA beers like Run Wild IPA and Upside Dawn Golden Ale. Their local brewhouse gives these beers a Texas twist, and they’re now a common sight in H-E-B and Central Market.

Why it works: These are craft beers first, NA beers second. Bold hops, complex malts, and zero compromise.


3. Barrel Dog Brewing – “Dry River Blonde”

📍 Houston, TX
This Houston-based craft outfit has made a name for their no-nonsense non-alcoholic beer lineup. Dry River Blonde is smooth, slightly malty, and balanced with a floral hop finish. It’s great for both beer nerds and casual sippers who want a “real beer” experience without the ABV.

Why it works: It pairs well with BBQ, spicy Tex-Mex, and long afternoons in the sun.


🛒 Where to Find NA Beer in Texas

Most of these beers are popping up in:

  • H-E-B and Whole Foods
  • Central Market
  • Select liquor stores and specialty markets
  • Online (many breweries ship direct!)

Don’t be surprised if your favorite brewery or taproom starts offering an NA option soon. Texas drinkers are driving demand, and breweries are getting the message loud and clear.


🌟 Final Sip: Big Flavor, No Buzz

Non-alcoholic beer isn’t just a fad—it’s a revolution. And Texans aren’t just watching from the sidelines—we’re brewing it, pouring it, and loving it. Whether you’re cutting back, cleaning up, or just curious, there’s never been a better time to explore what NA beer has to offer.

Grab a Texas-brewed NA beer, kick back, and savor every drop—y’all deserve it.


About the Author

A native of Texas, Ken “Texan” Pierce is a renowned alcohol aficionado with decades of experience in the Texas wine, whiskey, and beer industry. With a vast number of alcohol production resources right in his back yard in the Texas Hill Country, Ken has made it his mission to promote and advance the Texas winemaking, distilling, and brewing industry across the country.  Ken holds certifications from the Wine and Spirits Education Trust (WSET) for wine and is a Certified Texas Wine Ambassador. His ability to identify tasting notes and pairings makes him a respected authority within alcohol enthusiast circles. When he’s not reviewing the latest craft spirits, you can find Ken playing his guitar, trying to sing, and sipping on a Texas libation.